After working as a clothing designer for over 17 years at prestigious fashion houses such as Michael Kors, Emilio Pucci, Chloé and John Galliano, I had the idea of a « connected wardrobe ». I wanted to work on a more global project, a collective idea that would bring together creative spirits and remind them what is essential about fashion: pleasure, fantasy, but also the fact of focusing back on the essential value of a piece of clothing as an intrinsic object rather than as a throw-away commodity.

I wanted to open my own passion and wardrobe to others and motivate a connected, dedicated community through whom France will be able to have the first social network devoted to fashion.

Hackaoui : open your wardrobe and your mind

HACKER

Seek out or invent eclectic looks.

LOVE

Share, support, suggest.

FOLLOW

An interactive, passionate, inspiring community.

SORT

Your wardrobe fits in the palm of your hand.

DREAM

Discover, swap, borrow a dream garment for a day or a night.

1

create

you are going to love getting dressed.

fille retirant son manteau cuir rouge
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The concept

  • A free app which allows users to post a look and mix it with infinite possibilities.
  • A   “dressing game” between friends, fans, insiders exchanging tips, comments and ideas…

2

highlight

Uniqueness, trends, clothes from today and yesterday.

veste en cuir tenue par une main
deux filles se rencontre pour échanger leurs vêtements

Followers

  • Users aged 14 to 77 looking for a virtual fashion experience and wardrobe optimisation.
  • Industry insiders, fashion fans, trend hunters, photographers…
  • Vintage specialists and their one-off pieces, stylists, designers, fashion students, crafts fans.

3

borrow

and twist the codes expressed by key designers of the moment.

sac noir porté sur veste à rayures à la française
françaises portant les rayures

fille déballant ses tenues de créateurs

4

Let’s be

eco-elegant and provide a second life for our clothes!

Tools:

I can say « OUI » to Hackaoui in a few clics:

  • Share my own wardrobe in photos.
  • See other unique looks.
  • « Hack » or offer my own personal creations.
  • Make over other community members .
  • Receive advice from stylists.
  • Borrow pieces from other  members.
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sac à main beige chloé mocassins Carven
fille tenant une robe vintage bleu

5

Open

and share our wardrobes to inspire each other

sac bordeaux céline et sac bandoulière chloé
fille portant des mocassins
un garçon et une fille prennent le métro à paris
manteau à rayures sac noir